Bringing the user into focus
I keep users visible in teams driven by data and deadlines, inform UX decisions across regulated high-stakes products, and bridge client needs and technical delivery without losing either.
The case studies below show how.
Details generalized for confidentiality
Guiding client to a simpler design that fit their needs by asking about goals
Problem
- User flow inefficiencies hurt business objectives
Project
- Web app to track health metrics of children
Client
- New York-based start-up; Narrow product pipeline
Go to case
Details generalized for confidentiality
Preserving client relationship by using proactive communication as critical bug risked doom
Problem
- Bug @ user acceptance testing (UAT) risked patients
Project
- App to record seizures & medication for caregivers
Client
- Boston-based start-up; First-time client
Details generalized for confidentiality
Avoiding a $X xM product failure by analyzing
user & business needs for medical learning tool
Problem
- Execs to make go/no-go decision on new product
Project
- Research on strategic opportunity, risks, and roadmap
Client
- Multinational media company
Serving a new audience ASAP to fight virus by streamlining platform ideation & launch
Problem
- Business sought way to deliver on social commitment
Project
- Conceptualizing & executing a content strategy
Client
- Global research, health, and educational publisher
Working together
Home is NYC, where I have learned sailing (sort of),
Chinese calligraphy (sort of), and child’s pose (to perfection).
Sadie Forrester
starts with a simple hello . . .